Sunday, December 29, 2013

As usual, Amazon's Kindle blows away competition for tablet activations on ... - GeekWire

December 29, 2013 at 2:11 am by Taylor Soper

kindleflurry Amazon has typically seen its Kindle tablet sales spike during the holidays, and 2013 appears to be no different.

KindleFireHDX89Horizontal Mobile app analytics firm Flurry just released some holiday tablet sales numbers and noted that on Christmas, Amazon’s tablets were activated 24-times more often than a normal December day – a number much higher than the likes of Apple, Samsung or Acer.

This follows a recurring tendency for people to buy Kindles as gifts for family and friends. Many refer to Amazon’s device as the “fruitcake of tablets,” meaning that while you may not purchase one for yourself, you’d gladly gift it to others due to its popularity and low price.

The “24″ statistic is actually lower than previous years, which could signal that more people are actually buying a Kindle for themselves. In fact, my colleague Todd Bishop wrote earlier this month that it would be a shame not to consider the Kindle Fire for yourself after he spent some time with the product.

Amazon, which does not make profit on tablet sales, released the Kindle Fire HDX this fall and is marketing the tablet aggressively in advertising campaigns, using head-to-head comparisons with the iPad Air, and promoting the new “Mayday” customer service button – one that saw a response time of nine seconds during this holiday.

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Reach staff reporter Taylor Soper at taylor@geekwire.com or on Twitter @ Taylor_Soper . Follow us on Twitter @ GeekWire .

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