Visitors to Amazon’s homepage today were greeted with a subtle jab at Apple’s new iPad Air tablet. A banner advertising the new Kindle Fire HDX came with the tag line “Lighter than Air,” a clear nod to Apple’s newly-announced lightweight tablet.
While it’s true that the Kindle HDX is lighter than Apple’s iPad Air, weighing .82 pounds to the Air’s 1.0, there’s a bit of a problem with Amazon comparing the two tablets: they’re not actually the same size. The iPad Air comes equipped with a 9.7 inch screen, while the Kindle Fire HDX’s screen only measures 8.9 inches from corner to corner, which may account for some, if not all of the weight savings between the two devices.
And while the iPad Air is heftier, it’s actually six-hundredths of an inch slimmer than the HDX.
Of course, if there’s one way Amazon’s tablet is clearly lighter than the iPad, it’s Amazon’s pricing. The cheapest iPad Air will cost $ 499 when the device launches in November, while the Kindle Fire HDX starts at $ 379, even below the price of Apple’s new Retina display-equipped iPad Mini.
Blair Hanley Frank is GeekWire’s Bay Area Correspondent. He has also worked for Macworld, PCWorld and TechHive. He can be found on Twitter @ belril.
- 16GB WiFi
- 32GB WiFi
- 64GB WiFi
- 16GB AT & T 4G
- 32GB AT & T 4G
- 64GB AT & T 4G
- 16GB Verizon 4G
- 32GB Verizon 4G
- 64GB Verizon 4G
Buy from $ 229
- key specs
- Form factor Tablet
- Operating system Android
- Screen size 7 inches
- Storage type Internal storage (16 GB, Flash)
- Maximum battery life Up to 11 hours
- Dimensions 7.3 x 5 x 0.35 in
- Weight 10.7 oz
- Released 10/18/2013
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