Summary: The company hopes to boost sales by letting consumers pay interest-free over three equal payments.
Amazon is clearly trying to move some of its new Kindle Fire HDX tablets during this holiday shopping season. Earlier this week, it offered a one-day sale on the 7-inch version, temporarily dropping the price by $ 45. Now, the online retailing giant is trying a different tactic to sell the HDX, offering an installment plan to pay off the cost of a tablet.
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Griffin Survivor / OtterBox Defender for iPad Air, mini & Kindle Fire HDX
According to the terms of the plan, you pay the first 25 percent of the price as a deposit (starting at $ 57.25 for the 7-inch version, or $ 94.75 for the 8.9-inch model). You then pay three equal installments at 90 days, 180 days, and 270 days. Amazon says no interest or finance charges will be applied when you purchase with the installment plan. If you don’t bother to finish paying it off, Amazon reserve the right to deregister your Kindle Fire HDX or shut off your Amazon.com account, making it very difficult to make use of the tablet.
An old retail standby – and a staple of QVC and Home Shopping Network – such installment plans for a physical product appear to be new to Amazon. (It has let you pay for its Prime membership monthly in the past.) It does, of course, have an Amazon.com credit card with financing offers, though it does charge interest if the total is not paid in full by the end of the offer.
Amazon appears to be pulling out all the stops to sell the HDX, which compares favorably to the iPad Air in terms of screen resolution and price. Is this new installment plan enough to get you to buy one? Let us know in the Talkback section below.
[Via PC Magazine]
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