Tuesday, June 18, 2013

Amazon Adds New Kids Content to Kindle FreeTime - Investor's Business Daily

Amazon.com (AMZN) said Tuesday that it’s added more than 1,000 books, games, educational apps, movies and TV shows to Kindle FreeTime Unlimited, the paid content service for kids that it launched six months ago.

Kindle FreeTime Unlimited is a subscriber-based optional extension to Kindle FreeTime, a free feature for Kindle Fire tablet owners.

The new offerings include kids’ titles from The Walt Disney Co. (DIS), Time Warner’s (TWX) Warner Bros. Interactive Entertainment and Electronic Arts (EA). Examples are Disney’s hit “Where’s My Mickey?”; Warner Bros. ‘ LEGO Harry Potter Years 1-4; Dr. Seuss’ “The Cat in the Hat Comes Back” from Oceanhouse Media; “Plants vs. Zombies” by EA; and Houghton Mifflin Harcourt’s “Curious George at the Zoo.”

 AP

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Amazon shares were up 1% in afternoon trading in the stock market today.

Customers can subscribe to FreeTime Unlimited from within the Kindle FreeTime app on Kindle Fire.

“… The vast majority of our customers who take advantage of our one-month free trial of FreeTime Unlimited choose to subscribe and enjoy our content library built just for kids,” Peter Larsen, a vice president at Amazon Kindle, said in the company’s press release.

FreeTime Unlimited is available for Amazon Prime members for a monthly price of $ 2.99 per child or $ 6.99 per family. Customers who are not yet Prime members can subscribe to FreeTime Unlimited for a monthly price of $ 4.99 per child or $ 9.99 per family.

Amazon’s Kindle FreeTime service features parental controls and lets parents personalize their children’s Kindle Fire user experience.

Related: Amazon Milestone: Author Sells 1 Million Copies.

MakerBot late to Amazon, run by investor Jeff Bezos.

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