30.08.13 | Lisa Campbell
Amazon has launched the Kindle store in Mexico with over 70,000 Spanish language e-books.
The e-commerce retailer has partnered with Mexican chain store Gandi to sell the basic Kindle and the front lit Kindle Paperwhite. The e-readers will only be sold through those stores and not online through the Amazon Mexico site as yet.
Amazon has also opened a Kindle Direct (self) Publishing platform in the country as part of the launch.
Pedro Huerta, director of Kindle content for Latin America, said: “The vast majority of Mexicans do not have access to a bookstore in their town, so we’re happy to launch the Mexico Kindle Store today and bring a huge bookstore … to anyone with an internet connection. “
Some of the e-books in the store are in Mexican indigenous languages ??like Nahuatl. Amazon is offering Mexican customers over 1,000 e-books for MXN $ 9 or less (44p) as a starting offer.
The basic Kindle will retail for MXN $ 1,399 (£ 67) and the Kindle Paperwhite for MXN $ 2,399 (USD $ 116).
Alberto Achar, Marketing Manager at Gandhi, said: “We are confident it will have very good acceptance by readers.”
- amazon
- International
- Kindle
- Lisa Campbell
- Mexico
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